Tuesday 20 March 2018

The importance of animations in commercials – The Moon Studioz


If there is anything that brings the nation together, its entertainment. This point can be easily noted, as we see people of different races, religions, and cultures gather together at a movie theater in the name of entertainment. This puts a lot of pressure on the content creators as they take upon the task to amuse a contrasting audience with their art. The biggest assist on this journey, includes a strong star cast, a great story, musical excellence and an appealing video. An appealing Video along with great background score mesmerizes all our senses, keeping us completely engrossed in the content and leaving a viewer satisfied.       

Animation breathes life into simple videos and commercials making it more eye-catching as well as entertaining. It makes sure, that the branding is done right; as the concentration of the customer is not lost and the audience is not bored. Animation automatically increases the keen interest of the audience, making people look for it as it brings them amusement.
 
 Animation done right engages the audience with the video and makes them watch it with complete focus. Irrespective of the fact that consumers are viewing a commercial, the video playing is now the center of attention. This helps the brand to penetrate itself in the mind of the audience and take root in it. The consumer gets too focused on their amusement, simultaneously becoming more involved in the brand.

We are one of the pioneering animated commercial makers in Mumbai. We at The Moon Studioz, use animation as a weapon to bring commercials come alive and attract every target audience there is. We also believe that not all ads need animation, but our greatest strength is to realize the advertisements which do, and we take our best foot forward to execute it with complete precision and transcend the initial planning with excellence.

Our greatest strength is to analyze every brand and give them a much customized feel, creating a brand recall every time the commercial is exposed to the audience. The greatest fundamental to increase viewership is to understand that the commercials should not force itself on the customers, but instead create a pull towards the audience, making people wanting to see it. We have en grained entertainment in our crux. We approach every client brief with a more personalized and creative emotion creating a distinct place for every brand in the consumer's mind. We don't sell products or services we attach commercials to customers at a personal level, making it more reliable and more convincing.